PRICING .
FOUNDATIONAL STRATEGY.
[3 months]
DIAGNOSIS
- Market Research
- Competitor Research
- Internal Research
- Macroeconomic backdrop
DISTILLATION
- Targeting
- Positioning
- Strategic Objectives
DELIVERY
- Communications Topline
- Talent Acquisition plan
- 4Ps analysis
$45k CAD + hst.
FRACTIONAL CMO .
[1 year]
FOUNDATIONAL STRATEGY
+
STRATEGY WAR ROOM
+
STRATEGY WAR ROOM
- ¼ day with 3-6 industry experts
- Valued at $10,000
- Quarterly check-in
- Review results
- Coaching
- Review budget allocation
$55k CAD + hst.
FRACTIONAL CMO PLUS .
[1 year]
FOUNDATIONAL STRATEGY
+
STRATEGY WAR ROOM
+
STRATEGY WAR ROOM
- ¼ day with 3-6 industry experts
- Review strategy
- Valued at $10,000
TACTICAL WAR ROOM
- ¼ day with 3-6 industry experts
- 4Ps analysis
- Valued at $10,000
FULL DAY CONSULTING (x 6)
- Quarterly check-in
- Review results
- Coaching
- Review budget allocation
$65k CAD + hst.
PRICING IN CONTEXT .
| oh cool | CMO/ MARKETING DIRECTOR | |
|---|---|---|
|
PRICE |
$55k CAD
Per year + tax
|
$150k-300k CAD
Per year + benefits
|
|
PROs |
Lean, cost effective,
emphasis on upskilling your team
|
On call all year |
|
CONs |
Limited interaction after month three
|
Expensive, big commitment, flight-risk, |